It harkens back to the thrill ride that was Johnny Manziel at Texas A&M or Baker Mayfield at Oklahoma. When plays break down, or when he moves around creatively, Williams is spectacularly sizzling. Simply put: Williams does not “win” from the pocket nearly as well or as consistently as hoped. The sizzle of the gaudy numbers and exciting plays gets gristly when watching Williams attempt to operate in the structure of more typical NFL offenses. The steak, however, is an area where Williams isn’t quite as tasty as a prospect. The charismatic Trojans QB appears in national advertising while also playing an exciting style of football. There is no prospect with more sizzle than Williams, the reigning Heisman winner and presumptive top draft pick entering the college season. It’s a concept that has direct application to USC quarterback Caleb Williams as an NFL draft prospect.
My boss stressed the notion of ignoring the sizzle and focusing on the quality of the meat once the sizzle fades. steak.” It was related to the idea of backing up the initial “sizzle” of a product and the first impression with the “steak” of the long-term quality and sustenance of the product. Many years ago, I worked in the automotive industry for a boss who gave an excellent presentation on the concept of “sizzle vs.
